A rehabilitation tape
technique called kinesio tape is founded on the body's natural healing process.
Without affecting the patient's blood flow or range of natural motion, it
offers support and rigidity to their joints and muscles. During the forecast
period of 2023–2030, the Middle East & Africa Kinesio tape market is
anticipated to expand at a robust CAGR of 6.5%.
The Middle East & Africa kinesio tape market players is growing rapidly. The popularity of kinesiology
methods and the growing demand for kinesio tapes have increased this market's
revenue. Additionally, Kinesiology tape is a simple technique, but it
necessitates some understanding of the structure and physiology of the human
body. People can become conscious of the technique by participating in training
programmes and workshops about the use of kinesiology tapes.
A greater number of
people will use kinesiology tapes regularly for medical and athletic reasons as
awareness of their benefits grows. It will undoubtedly have a beneficial effect
on the increase in kinesiology product sales. The lack of significant copyright
clauses makes it comparatively simple to start a kinesiology tape manufacturing
business. This opens up fantastic possibilities for newcomers to the industry.
By 2022, the market is anticipated to show consistent development, breaking its
previous value growth records and exhibiting a remarkable CAGR from 2023 to
2030.
Middle East &
Africa Kinesio Tape Market - Competitive Analysis
Atex Medical Co. Ltd.,
Changzhou DL Medical & Health Equipment Co. Ltd, FysioTape B.V., Kinesio
USA (Kinesio Holding Corporation), KT Health (KT Tape), Mueller Sports Medicine
Inc, Nitoms,Inc. (Nitto Denko Corporation), RockTape, and SpiderTech are some
of the prominent players at the forefront of competition in the Middle East
& Africa Kinesio tape Market and are profiled in MRFR Analysis.
Characterized by the
presence of several well-established and small players, the Middle East & Africa
market of Kinesio tape market insights appears to be highly competitive and fragmented. With
well-established market in the North America region major companies have their
home in the region and generate maximum market share. These companies have
expanded their operating unit in various other emerging regions as well.
Moreover the other small and medium scale players are generating revenue from
local market.
Kinesiology tapes were
developed by Dr. Kenzo Kase during his chiropractice in Japan. Dr. Kenzo Kase
has formed a company named Kinesio USA. Kinesio tape technique has gradually
spread since then all across the world. Many companies have studied the
methodology behind the kinesiology tape and have come up with their modified
products. Most of the companies operating in the Kinesiology tape market are
privately held and dominate the regions where they are located. Few companies
such as Kinesio USA (Kinesio Holding Corporation), RockTape have developed a
strong distribution channel across other continents and they operate in
multiple regions.
However, Kinesio tape
techniques has received very limited if not no support from the governmental
organizations. There can be many reasons for it, one being the skepticism of
the scientists for the theory behind the kinesio tape technique. Scientists and
medical experts have always been cynical about the effectiveness of the kinesio
tape technique in pain management and medical rehabilitation purpose. Questions
are raised about kinesio tape, whether it really is that effective or just a
hype. On the other hand, private companies are continuously promoting the use
of the kinesio tapes by applying different marketing strategies. Endorsement of
the product by the famous sporting celebrities has definitely had a positive
impact on the sale of the kinesio tapes all over the world. Overall Kinesio
tape market is significantly dominated by the private companies taking
approximately 90% share of the total market.
Middle East &
Africa Kinesio Tape Market - Regional Analysis
In 1994 and 1996,
kinesio tape method was introduced in Asia and Europe respectively. Later, the
kinesiology techniques spread gradually all over the world. In 2008, Most of
the world observed the kinesiology tapes sported by some of the athletes in
Olympics. The use in the Olympic event caused a surge in the interest of people
in the kinesiology techniques and products. The products were commercialized,
manufactured and sold by many companies to fulfill the sudden demand for the
kinesio tapes.
In the Middle Eastern
region, the use of the kinesiology tape is relatively low as compared to the
other regions. Major application area of the kinesiology tapes in the Middle
Eastern countries is medical rehabilitation. The use of the kinesio tapes for
sports applications is limited in the Middle East region.
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